I'm Don Armand

Former Rugby Professional & England International

Leadership & Mindset Expert

Do you like the sound of being unshakeable? Want to know how to replicate the "High performance" lifestyle in your everyday life? Something inside of you keeps calling out to you, and although you hear it, you don't quite know what to do next?

With a degree in psychology, an honorary masters in sport and exercise science, and a career that spanned over a decade as a professional rugby player that saw me gain international honours for England, now navigating the post sport life with multiple businesses where I focus on personal and team leadership leadership, I am taking all my real life experience, as well as technical knowledge, and delivering that directly to you.

My wife and I have four young kids, and we’ve always been determined to succeed in our careers while also prioritising being present for our children.

In my work, I’ve helped a lot of people find ways to thrive in both their careers and their family lives without losing who they are, and I want to help you to do the same. As an associate in personality assessments for i3, and a qualified mental toughness coach, along side speaking on stage as well as being a confidant to c-suit leaders, I will ensure you get the very best of what there is to build you up to the person you want to become.